The Internet has been around for a long time. I’ve been playing around on it since the mid 70’s and can remember 8-bit processors and dial-up speeds that only displayed text. I think it was about 1983 when we started seeing the 286 processor. Broadband Internet didn’t become widely available until late 2001. At that time I thought, WOW “can it get better than this”… well it did.

Today we have computers and Internet connection speeds that can stream live video from almost anyone’s desktop and in some cases a data phone… again, WOW!!!

As it goes with that kind of power, the only sources that had it was the network media broadcasting over air. Within the last few years or so the Internet has taken over as the choice for consumers to find products or services.

Not long ago, newspapers were a great choice to advertise any business. But as it goes today, how many of you actually take time to read the newspaper and much less subscribe to one?

As for the phone books that show up on your doorstep… how long does it take for them to end up in the trash?

Let’s get to the point of where I am going with all this…

Small businesses built this country, but corporations started using network media to advertise their businesses, building empires that no small business could compete with because of the cost involved.

I remember many local grocery stores as a kid that was family owned by people who lived right down the street from me. And it wasn’t just grocery stores… barber shops, drug stores, clothing stores, etc… were all owned by someone who lived near by.

The assembly industry is no different; some of you reading this had accounts or stores that handed out your card to customers who needed your services. Then the deep pocket corporations came in and made promises to the “corporate” stores that they could do a better job and in turn make the store money.

Although part of this could be true… the problem with our industry is the technicians are the backbone and few people, for whatever reason, never see it that way, even some of the technicians themselves. We are not losing due to corporate promises; we are losing because the really good techs are giving up.

With that said, the assembly industry for most independents was not lost to corporations through advertising. It was lost through shallow promises that have “NEVER” been delivered on… consistently. In addition, some of the really good technicians (again) just gave up; because by the time they get their cut, there wasn’t enough left to make it worthwhile.

So how do we deal with that?

Today, the independent tech has the power to get the consumer and ultimately the industry back. It doesn’t take that much money; maybe a lot of work, but the work is not labor as much as it is gaining knowledge through education and experience.

The knowledgeable independent technician must be an insightful marketer and learn how to effectively promote their business, but that takes time. That is where this network comes in.

The United Assemblers network “works” the Internet daily and that in turn optimizes every one of its subscribers that have a Website get noticed through daily updates, prospecting for on-line dealers to exchange links with us, teaching techs about sponsored ads, teaching how to use social media and ultimately passing all that on to it’s subscribers.

It “is” time to reinvent the proverbial wheel!

Advertising will never be the same, so if you want on this band wagon, you must start with a Website. You cannot run sponsored ads without a website, and today… customers expect you to have one.

Once you get a sponsored ad campaign going like Google AdWords, you should start seeing results with customers calling you directly, and guess what… you make 100% of what you do.

Depending on what you want to do, you can run more than one campaign. But be very careful on your key word or key word phrase selections. Your campaign funds could be depleted quickly.

For example, if you do furniture assembly, and you use Sauder or Ikea as one of your key words or key word phrases, someone looking for Sauder or Ikea furniture may click on your ad, but when they see your Website doesn’t offer furniture products, they will hit the back button. You just lost money.

All of our goals (if you actually have any) ultimately, are pretty much the same. We want to be successful. If you learn how to work the Internet and how to network locally, I can guarantee you will become successful. It will also greatly help if you become a member of this network.

This network can help with your personal quest, making you and the rest of us become powerful as collaborating businesses in the same industry. All you need to do is get involved. We may already have some of that power, but until more of us get the vision of what it will bring through unity, count on continuing working for a much smaller cut… Did you know some national assembly companies will pay you more “IF” you have the credentials to prove you are actually a professional assembly/repair business?

One very sad fact… some of you will just sit at home complaining about the way it should be instead of doing something about it. You can do something about it by getting involved with this network.